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2月21日 Lexus F Models Headed for Geneva Motor Show
Toyota Motor Corporation’s Lexus luxury division is planning to present the three F models to European crowd at the upcoming 2007 Geneva International Motor Show. The show will be the stage for the European debut of the Lexus F models including the Lexus IS-F, Lexus LF-A and the Lexus LS 600h. The Geneva Motor Show will be also the starting point for the three F model in entering the European automotive market. 2月10日 Brief Details of the 2008 Scion tC Toyota’s Scion US division has unveiled the face lifted 2008 model of the tC sports coupe at this year’s Chicago Auto Show. The 2008 Scion tC arrived in Chicago featuring a revamped body styling and new standard and optional features inside and out. Want to know some of them? Check these out. Exterior - new upper mesh grille and lattice lower grille - projector-type low beam headlights with black trim - headlights & tail lights with round combination lamps - new exterior colors: Azure Pearl and Black Cherry Pearl - 18-inch alloy wheels with Pirelli PZero Nero P255/40Z R18 all-season tires, Interior & Safety - standard iPod Connectivity - advanced audio system technologies including Scion Sound Processing (SSP), Automatic Sound Leveling (ASL), and Sound Retouch Technology (SRT). - power door locks and mirrors, - dark charcoal fabric interior - standard airbags (front dual stage airbags, front seat-mounted side airbags, front and rear side curtain airbags) - tire pressure monitor system - headrests - three-point seatbelts - anti-lock brakes (ABS) with electronic brake-force distribution (EBD) Powertrain - Engine type: 2.4-liter double overhead-cam four cylinder engine with Variable Valve Timing with intelligence (VVT-i) - Maximum horsepower: 161 at 6,000 rpm - Maximum peak torque: 162-lb.ft. at 4,000 rpm. - Gearbox: five-speed manual or an electronically controlled four-speed automatic transmission. Scion did not announce any pricing information for the vehicle. You should wait for the next Scion press release with the MSRP for this vehicle. 2月3日 GM, Ford Down. Toyota Up.This piece of good news is not at all new to me - Toyota is doing well on sales this year. From the latest news, Toyota is up with a 9.5% increase on its January car sales. The brand is followed by Nissan with also an impressive car sales of 8.9%. DaimlerChrysler got a 3.2% increase compared to Honda with an increase of 2.5% on its car sales this January. If you notice, two were Japanese brands, one German and one is a domestic brand. Is it a sign that Americans now prefer foreign car brands than the domestic ones? GM had a sales decline of 16.6% on the car market as reported last Thursday. Even Ford received a 19% decrease on its sales which even includes the sales to rental car companies. Ford anticipated this bad news. They are actually expecting a decline in its car sales for the coming months. They are expecting a 20% drop on car sales compared to lasts year’s January. Even GM also expects its failure to increase on car sales this January. On last year’s record, Toyota had sold out a huge total of 175,850 vehicles including cars and trucks. So good that it was able to replace Chrysler on its position as the third best seller of cars and vehicles. It even surpassed Ford for two consecutive months with regards to its sales. If Toyota will continuously make good sales in the car market, it can replace Ford that is currently occupying the 2nd spot in US sales. If, by the way, you are like searching for car parts like Toyota
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Grassroots Campaign For New Toyota Tundra
It is all about going back to the basics. Well, not exactly the big truck itself but the marketing campaign that the Toyota Motor Corporation is going to use so as to sell the vehicle to the market. The company would be using all of the usual ways of sending out the message that the Toyota Tundra has been updated and is now going to be available in the market. You can surely be able to find such ads shown on your TV, newspapers, magazines, and on the internet. Sure, with all other forms of media being used here, everybody must be able to recognize the new and gleaming auto body parts that the new Tundra is going to sport around. Jim Farley, the company's marketing group VP in the US, says, "Our Tundra launch will concentrate on five key categories that interest truck buyers, including hunting and fishing, NASCAR, construction and building, country music, and sports. While national marketing is important to the launch of the new Tundra, the heart of the marketing plan is the discovery of our product in person at the grassroots level." Even Jim Lentz, the company's executive VP for
the country, had something to say about the new campaign: "The success of
the new Tundra will involve more than making a great truck. It will require
selling the Toyota
brand. We need to reach truck buyers who previously never considered a Toyota product. This will
be particularly important in America's
heartland and among Latinos, where Toyota
has not penetrated the market as strongly as other regions and where trucks are
an integral tool in the daily lives of many."
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